Cinematic mockup showing Google Search ad for Medicon Overseas and Instagram ad for Videsh Educon, representing search and social strategy.

YEAR ❤︎

2024

Cinematic mockup showing Google Search ad for Medicon Overseas and Instagram ad for Videsh Educon, representing search and social strategy.

YEAR ❤︎

2024

Cinematic mockup showing Google Search ad for Medicon Overseas and Instagram ad for Videsh Educon, representing search and social strategy.

YEAR ❤︎

2024

Client ✤

Medicon & Videsh

Search & Social Ads Strategy

Search & Social Ads Strategy

A performance marketing campaign using SEO and targeted ads to increase online visibility and generate high-quality student leads.

Google Analytics dashboard showing positive growth in website users and key events driven by the ad campaign.
Google Analytics dashboard showing positive growth in website users and key events driven by the ad campaign.
Google Analytics dashboard showing positive growth in website users and key events driven by the ad campaign.
Google Ads performance dashboard displaying 214 conversions and a reduced CPA of ₹1,150 for the campaign.
Google Ads performance dashboard displaying 214 conversions and a reduced CPA of ₹1,150 for the campaign.
Google Ads performance dashboard displaying 214 conversions and a reduced CPA of ₹1,150 for the campaign.
Smartphone mockup displaying an Instagram Story ad creative for Medicon Overseas' MBBS program.
Smartphone mockup displaying an Instagram Story ad creative for Medicon Overseas' MBBS program.
Smartphone mockup displaying an Instagram Story ad creative for Medicon Overseas' MBBS program.
Google Search Console report showing 38.3K clicks and an improved average position of 8.2, supporting ad performance.
Google Search Console report showing 38.3K clicks and an improved average position of 8.2, supporting ad performance.
Google Search Console report showing 38.3K clicks and an improved average position of 8.2, supporting ad performance.
Smartphone mockup displaying a Google Search ad with compelling copy for Medicon Overseas' MBBS consultancy.
Smartphone mockup displaying a Google Search ad with compelling copy for Medicon Overseas' MBBS consultancy.
Smartphone mockup displaying a Google Search ad with compelling copy for Medicon Overseas' MBBS consultancy.

The Challenge: To boost qualified student inquiries for study abroad consultancies in a highly competitive online market.

My Solution: Executed an integrated strategy combining technical SEO, Google Ads, and social media ad campaigns to capture high-intent users.

The Impact: Increased website traffic by 40% and boosted student inquiries by up to 40%, delivering a significant and measurable return on investment.

Medicon & Videsh

2024

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